2AAskp photo by Michael Pope

Customer Conflict Prevention...Not Conflict Resolution

In any prolonged customer engagement, as in the custom home building industry, rarely found are preemptive practices for customer conflict prevention. If you are a professional in residential custom building, either in the design or construction side, have you had more customer ‘headaches’ than you’d care to think about? If you are a homeowner who [...]

Customer relationships and uncertainty

We each have a reaction to uncertainty. Some find it exhilarating. Some find it terrifying. In all cases there is an element of stress. If you are a custom builder, you are intimately involved with managing stress-your own as well as the effects of your customer’s stress upon you.

As the builder you come to the [...]