This week, I met the homeowner of one of the custom home builders I work with. The project is just starting. The homeowner was relieved to have found this home builder. Why? Because this custom home builder was able to put the homeowner’s mind at ease. He did what other builders weren’t able to do. He presented his communication practices. He confidently addressed the customer’s most pressing question, “How do you keep track of all the details on our project?”
So when your potential customer asks you this question, what do you say? Do you have a RELIABLE project communication system to track the details? If you are relying on your memory, you are flying by the seat of your pants! Your reputation hangs in the wind!